/ Legal
Cookie policy
Cookies set by ironoffroad.co.uk, what they do, and how to manage them.
Who we are
Iron Offroad is a trading name of Iron Stable Ltd (Company No. 17061294), the data controller for personal information collected through this site.
What we use
Cookies are small files a website stores on your device. We use them to keep your basket between visits, remember your shipping country, hold your sign-in session, and (with consent) measure how the site is being used and whether our adverts lead to orders.
Categories
Necessary
Always on. The site can't work without these. The basket, the shipping country, your sign-in session, and the consent cookie itself (so we don't ask twice).
Analytics
Off by default. Only on if you accept. We use Google Analytics 4 to count visits and see which pages get used. Data is aggregated — we don't see you specifically, and we don't sell or share what we collect.
Advertising measurement
Off by default. Only on if you accept. If you arrive from one of our Google adverts, a Google Ads cookie records the click so we can tell which adverts actually lead to orders. Measurement only — we don't run remarketing or behavioural advertising, and no cookie is used to follow you around the web. If that changes we'll update this page and ask consent again.
The cookies we set
| Name | Purpose | Lifetime |
|---|---|---|
| cookie_consent | Records your accept/reject choice for the consent banner. | 12 months |
| offroad-direct-cart | Local-storage entry, not a transmitted cookie. Holds your basket between visits. | Until cleared |
| offroad-direct-auth | Local-storage entry holding your sign-in session token. Cleared when you sign out. | Until sign-out |
| _ga, _ga_* | Google Analytics 4. Set only if you accept. | 2 years |
| _gcl_aw, _gcl_* | Google Ads click record — ties an ad click to an order so we can measure which adverts work. Set only if you accept and you arrived from an advert. | 90 days |
Changing your mind
Clear the cookie_consent cookie in your browser and reload — the banner reappears and you can choose again. Your browser also lets you block or delete cookies entirely from any site.
Updates
If we add or remove cookies, this page changes and the date at the top updates. Material changes will trigger the consent banner again.
Questions
Open a ticket and choose Something else.